2020 brand book
essentielle
essentielle
The name "essentielle" means essential in French because we believe that our products can be the ones every woman needs. We were inspired by how woman enjoys their after-work lifestyle. We aspire to be a bread that everyone loves and finds, whenever they need a new piece to add to their wardrobe.
color scheme
logo selection
wordmarks
essentielle logo represents a hanger with the words as the products hung in individuals wardrobe.
essentielle
essentielle
essentielle
simple wordmark to complement its minimalistic garments and the brand chose to italicize to avoid the rigidness as its concept is to have flexible clothing to wear during working time and after it.
essentielle
target market
Our target market are the millenials that age between 20-29 years old, university student and working youngsters. Why we chose it is because they are more well-versed with the internet and they are also more fashion concious, keeping up with trends.
touchpoint: website
Website is one of the most important platform because we are going e-commerce when the brand is first launched. Our website have a very simple and clean layout to make it very accessible and undistracted.
touchpoint: mobile application
The reason essentielle is trying to make their customer purchase through their application is because it is easier to check out as it saves each customer personal data.